Hatch

A digital financial education product for guardians and children aged 6 to 18, offering a range of financial education from the basics like budgeting to advanced concepts like investing. Children complete modules and guardians receive notifications, access educational content for themselves, and view conversation tips to help talk with children about financial topics.

Project

Guardian View

For parents and guardians, our digital financial education app is a valuable tool to instill sound financial habits within the family. It offers a unique opportunity to guide and monitor your children's learning journey in a structured yet flexible manner.

Beginner Module

Learn the fundamentals of financial literacy through a comprehensive and engaging course designed for individuals seeking a solid understanding of financial concepts.

Advanced Module

Level up your knowledge with advanced financial lessons that delve deeper into the complex world of finance. This advanced course is designed for those who already have a basic understanding of financial principles.

Research

Survey

Conduct preliminary research by surveying 75+ guardians, educators, and young adults. We wanted to know if people talked about how money was talked about at home, if they ever received formal financial education, and general financial questions like when they first opened a bank account.

We talked with these individuals throughout our generative user interviews. As a team, we wanted to ensure our questions were asked empathetically as finance is inherently emotional.

Questions &Curiosities

How individuals define ‘financial literacy’ for themselves.

If people received any financial education and it’s impact.

In what ways money was talked about at home growing up and in their home.

9 User Interviews

3 Guardians, 4 Young Adults, 3 Financial Experts

Behavioral patterns across generations

“While I do think that having that knowledge, even from a childhood of not spending, everything that comes in, played a huge factor in the success of my business.”

Ariana

Entrepreneur

Grace

College Professor

Childhood financial trauma

“My parents basically are addicted to shopping, it's like being an alcoholic. I started using their same logic and I quickly realized it did not work.”

Setting financial goals

"My first goal is always to be financially independent. Like I don't have to rely on my parents for money and stuff like that.”

Kevin

Computer Scientist

Chris

Sales Agent

Finance is inherently emotional

“I'm really stressed out because I didn't save any money and I'm like 34 years old. It's like way too late and I started like beating myself up about it like feeling really guilty and stupid.”

User needs

Family Impact

Family is the biggest and foremost influential factor on people's financial habits.

Emotions

Managing personal finance is often stressful and difficult for people.

Prepared for Unknown

People want to be financially independent and prepared for the future uncertainties.

Solution Space

How might we

integrate financial education into the financial education ecosystem to promote financial literacy in US adults?

How might we

encourage generational financial literacy education at home to foster good, long-term financial habits?

Design Framework

Inclusive

Embracing diversity in representation, equitable opportunities, and advocating inclusion.

Form Good Habits

Focus on consistent budgeting, wise spending, regular saving, and informed investing.

Low Barriers

Start with leveraging existing skills and resources to minimize initial expenses.
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Comfort Zone

Promote communication and learning together, engage in group activities.

Target Users

Guardians & Parents

Family leaders looking to instill sound financial habits and monitor your children's learning journey in a structured yet flexible manner.

Kids & Teens

Digital native kids interested in interactive games, quizzes, and real-life scenarios designed to keep them engaged and motivated.

User Journey

Information Architecture

Wireframes

Self Assessment

Educational Lesson

Solution Design

Education Modules

Interactive games, quizzes, and real-life scenarios are designed to keep children engaged and motivated.
Help children grasp essential financial skills such as saving, budgeting, and understanding the value of money.
Learn about finances and also develop critical thinking and decision-making skills that are crucial in everyday life.

Parental Review

Instill sound financial habits within the family, guide and monitor your children's learning journey in a structured yet flexible manner.
Set learning goals and participate in family challenges to make the educational process interactive but also promote family bonding.

Smart Search

Avvie